What Is a Scrum Master (and Do We Need One)?

What Is a Scrum Master (and Do We Need One)?

A Scrum Master is a professional team leader who uses Agile project management techniques to see a project through to completion. A Scrum Master facilitates communication and collaboration between upper management and team members to ensure a successful project...
10 Content Ideas for 2022

10 Content Ideas for 2022

Content remains the most important aspect of your digital marketing campaign. SEO relies on your content, and your marketing depends on SEO. This relationship requires your marketing strategy to be consistently evolving. The algorithms used by search engines to rank...
Metasearch Advertising Your Hotel

Metasearch Advertising Your Hotel

Metasearch, or price comparison services – allow people to compare rates for hotels. There are a few major metasearch services, the best-known being: Tripadvisor Google Hotel Ads Trivago Kayak There are many entities that can sell hotel rooms online using...
How User-Generated Content Is Guaranteed to Succeed

How User-Generated Content Is Guaranteed to Succeed

Word-of-mouth marketing is one of the most valuable forms of marketing a company can capitalize on. It is leveraging positive comments and customer sentiment. Online, this is called user-generated content (UGC). UGC is the online recommendations, comments, and sharing...
eCommerce Security Tips for 2022

eCommerce Security Tips for 2022

Providing a safe online shopping experience is essential to the success of your eCommerce. Be it B2C or B2B, you must meet the minimum security requirements to provide a sales platform in many jurisdictions. However, there are additional measures that you can take to...